The brand

Our perfume brand, NIKE, was first formally registered in 1929. Its creator, passionate about Greek mythology, adopted the name of Athena Niké, the goddess of victory, to develop a wide range of perfumery and cosmetic products that embody strength, speed, and energy in the same concept. Over nine decades, the brand has expanded and adapted its perfume and personal care products catalogue to meet the needs of today’s lifestyle. Today, almost 90 years after its inception, its products are distributed in more than 70 countries on five continents and are enjoyed by millions of consumers every day.Our vision is to continue strengthening our position as a benchmark brand in the perfumery and cosmetics sector, offering innovative concepts and top quality products for a global market, always preserving our brand’s identity and values.


Present in more than 70 countries.
More than 100 regular references.
More than 23,000 points of sale.



Use of essential oils and top quality ingredients.
Formulations developed with the best perfumers in the world.
Fragrances with high fixation and diffusion.


 Innovative and colourful design.
Original and attractive packaging.
Trendy product lines.